My experience in corporate photography has increased with the corporate need. I have captured a variety of events and similarly to the bride you meet many different personalities. Below are some ‘best practices’ to ensure your success.
Make sure you are very clear on the companies expectation. What you think may be important may not be. Capturing the awards is often a key component.
The experience for the attendees is critical to capturing the event. As the photography to have a considerable effect on the event.
Being prepared. Have all the equipment you need and plan for something to go wrong and be prepared to deal with it timely.
Deliver an amazing product.